Recently, I had the opportunity to present the findings of the Digital + Exhibit Marketing Insights study conducted by The Center for Exhibition Industry Research and the Exhibition Research Foundation in partnership with George P. Johnson at TS2 in Chicago. This study surveyed 287 Corporate Brand and Exhibition Management senior-level professionals and was designed to build understanding around how respondents are currently integrating digital marketing into their event programs.
See the article here:
Digital + Exhibit Marketing Insights Part 1: Digital Media