How do you build a digital brand — one that lives up to digital’s potential for immersion and personalization? The following two recent Razorfish client launches highlight the roles of creativity and technology — and demonstrate some of the nuances of branding the digital way. Billboard Billboard posed an interesting challenge to the New York office of my employer Razorfish : reposition a brand for a consumer audience. Through its event business, digital presence, and print media, Bill
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How do you build a digital brand?