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There has a lot written about mobile payments in Africa, particularly since the success of M-Pesa in Kenya ( this BBC report has the basics ). Mobile banking is certainly a growth industry across many African countries: indeed, my esteemed colleague Rick Wray reports that UK-listed Monitise is hoping to extend the reach of services with a deal to run new systems across a number of African countries.
GoHospitality Launches New Online Advertising Solutions for the Australian Hospitality Sector (PRWeb via Yahoo! News)
Australia’s most comprehensive online directory of suppliers to the hospitality sector, GoHospitality (http://www.gohospitality.com.au), today announced the launch of paid advertising options which enable businesses listed on GoHospitality to achieve greater exposure to their target audience within the hospitality and food service industry.
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So it’s a dozen lost advertisers and counting for Lonesome Roads, with advertisers who didn’t even buy Glenn Beck’s FNC show on purpose publicly running away from the crazy train. Fox News doesn’t seem to be too concerned; after all, most of the ad dollars are merely shifting to less controversial shows … like Sean Hannity and Bill O’Reilly … wait a minute…! But the Beck show may soon look a lot like a public access production, with nothing but promos running between segments
[THE MOGUL GROUP] Twitter – New Media University: Twitter 101 for Business
Image via CrunchBase Over the years, I’ve actively called for Twitter to contribute to its own culture and direction by leading instead of following. It would effectively serve as a source of inspiration and orientation for consumers and the businesses hoping to connect with them, which would ultimately increase the alarming 40-percent user retention pattern. I suggested that the company actively define user scenarios and offer a quick-start guide for the unique groups of users seeking g
How do you build a digital brand — one that lives up to digital’s potential for immersion and personalization? The following two recent Razorfish client launches highlight the roles of creativity and technology — and demonstrate some of the nuances of branding the digital way. Billboard Billboard posed an interesting challenge to the New York office of my employer Razorfish : reposition a brand for a consumer audience. Through its event business, digital presence, and print media, Bill
For any organization that wants to offer products or services that are focused and well targeted market research is essential. Business decisions based on good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:- Market research will help you better communicate – Your current customers exp
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Library Binding: 628 pages Publisher: Routledge; 1 edition (November 1999) Language: English ISBN-10: 0415147263 ISBN-13: 978-0415147262 From Library Journal Part of a series of encyclopedias on contemporary culture, these two works offer cross-referenced entries, alphabetically arranged, that include both specific and general topics. All articles are signed, and a subject listing, a list of contributors with their affiliations, and suggestions for further reading are included. Coverage in the
